“As soon as we get things up and running we generally get sales within the first few hours”
Tshirtify Technical Master Tim told us all about retargeting ad campaigns and the additional revenue they can generate very quickly.
“When we take on a new client one of the first things we try to get a feel for is what marketing they’re doing. And often their not doing any marketing at all, and in particular they’re not doing any retargeting. Generally these are customers who don’t know where to start with marketing, and they’re scared of wasting a lot of money.”
“One of the the things that always surprises our customers is how quickly retargeting starts to work. As soon as we get things up and running we generally get sales within the first few hours, and certainly within the first day.”
“The return on ad-spend is always impressive. In general with marketing, we always look for a 400% return on ad-spend. Spend £1 on an advert, make £4 back. But with retargeting we see anything from 800% to 1000% return on the ad-spend. It is always a very worthwhile venture for any business.”
“It just proves the point that what retargeting does really well is it seals the deal. It seals the deal on those sales that you would have lost in the past.”
“Facebook enables you to get the ads out to people who have viewed product pages or adding items to their cart but then left the site and never completed the sale. And that happens to any number of reasons - because the dog was barking or someone was at the door or their wallet was in another room. Retargeting puts that product back in front of them at a slightly later date and says “Hey, did you forget about me?”
“So retargeting is always a really nice introduction to marketing. Especially for customers who have no prior knowledge of Facebook ads or are worried that campaigns are going to be really costly. It can be massively profitable. Even if you run retargeting based on your traffic right now, you’ll be making more money. And who doesn’t want to make more money?”